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40. Irene Hofmeijer (La Chât '06)

Posted By Alumni Office, mercredi 20 juillet 2016

Irene HofmeijerLife Out Of Plastic  L.O.O.P.

> Founded 2011
> www.loop.pe

   

1. What is your company’s product/service?
Life Out Of Plastic SAC (L.O.O.P.) is a women-led Peruvian social enterprise that takes care of the oceans by inspiring businesses and consumers to purchase products that promote a conscious lifestyle. It aims to create a self-financed movement that takes action on plastic pollution, promoting marine ecosystem conservation.

L.O.O.P.’s main source of revenue is the sale of sustainable products, primarily B2B. L.O.O.P.’s flagship product line is re-usable bags made from recycled PET fibre produced locally in Peru. Other products include certified organic cotton T-shirts and recycled paper stationary.

L.O.O.P. also provides sustainability consulting services to institutions. Services include the organization of corporate volunteering campaigns, design and implementation of environmental education activities, and eco-efficiency services for offices and events.

2. Where was it founded and where do you now have offices?
L.O.O.P. was founded in March 2011 in Lima, Peru. Our offices are still based there.

3. Number of employees at peak (and now)?
We have five employees (all women!), and are aiming to hire two more by the end of the year!

4. What was the hardest thing about building the company?
Achieving financial sustainability. I founded L.O.O.P. when I was 22 years old and didn’t really have an idea of what I was doing. I had recently graduated and my only professional experience was in academic research. My motivation was purely socially-orientated, rather then business-orientated. For the first couple of years it was more of a “project” but when we began to have full-time employees on a payroll, the hardest thing was making sure we could meet our monthly expenses. I think still to date the hardest thing is the financial health balancing act.

5. Where do you see your company in three years?
Our aim is to grow L.O.O.P. to regional brand and expand our market and campaigns beyond Peru into the rest of the Latin American region… and why not the world!

6. Do any other Ecolint alumni work with you?
Not really, but I guess yes with the international schools networks. We have three regular international clients: the Inter-Community School of Zurich, TU Delft in the Netherlands and McGill University in Canada.

7. In what ways (if any!) did your Ecolint education help you in founding a company?
My Ecolint education taught me to be aware of global issues. In addition, it developed a sense of commitment to giving back to the community. Through the years, I think this generated a sub-conscious desire to give back to my home country.

 


 

More about the Ecolint Entrepreneurs project.

Tags:  Peru  plastics  recycling  social enterprise  sustainability 

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